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Privacy Policy

Effective Date: May 10, 2021
Last Updated: Feb 1, 2024


Terminal, Inc. and its international subsidiaries (“Terminal”, “we”, “us”, “our”), of 1 Letterman Dr, Building C3500, San Fransisco, California, 94129, is committed to protecting the privacy and security of the personal data we collect from customers and individuals who visit our website (“you”, “your”).

The purpose of this privacy notice is to explain what personal data we collect about you when you contact us, use our services, or where we otherwise have a relationship with you.

Although a US-based company, Terminal is subject to multijurisdictional data protection laws, including:

  • United Kingdom – UK General Data Protection Regulation (“GDPR”);
  • United Kingdom – Data Protection Act 2018 (“DPA 2018”)
  • European Union – EU General Data Protection Regulation (2016/679) (“GDPR”);
  • United States (California) – California Consumer Privacy Act (“CCPA”) and the California Privacy Rights Act (“CPRA”);
  • Canada – Personal Information Protection and Electronic Documents Act (“PIPEDA”);
  • Mexico – Federal Data Protection Law;
  • Colombia – Law 1581m, Colombia Data Protection Law;
  • Costa Rica – Law on the Protection of Persons Regarding the Processing of their Personal Data No. 8968 of 2011; and
  • Chile – Law No. 19.628, Chilean Personal Data Protection Law.

If you are in California, United States, please refer to your California Consumer Privacy Act (“CCPA”) and the California Privacy Rights Act (“CPRA”) rights in Appendix A.

To assist with our UK, EU and Global data protection compliance, we have appointed a Data Protection Officer, the details of which can be found here.

Please read this privacy notice carefully as it provides important information about how we handle your personal information and your rights. If you have any questions about any aspect of this privacy notice, you can contact us at

Personal data we collect

The personal data we collect depends on the nature of our relationship with you, as set out below.

When you make contact or visit our website

When you make contact or visit our website, we may collect the following categories of personal data:

  • Name
  • Address
  • Telephone Numbers (including cell phone number)
  • Email Address
  • Job Title
  • Company Name

When you attend a Terminal-hosted event or webinar

When you attend Terminal-hosted events or webinars, and you fill in the forms we provide, we collect your personal information during the registration process, such as name, email address, job title, company name, and interest in working at Terminal.


When you complete Terminal surveys, we collect your name, email address, job title, company name, and your responses to our survey questions.

Online resources and documents

To download our online resources, such as documents and manuals, we collect your name and email address.

Terminal community

To join the Terminal online community, we collect your email address.


When you engage with the chatbot on our website, we collect your name, email address, job title, company name, and any other information or files you choose to include in your message to us.

Job vacancies

We collect personal information on our website when you apply for an open position with one of our customers. Please refer to our Job Applicant Privacy Notice for more information.

We also receive the information listed above from information you provide on social media, such as LinkedIn, or through online event registration applications, such as Eventbrite.

Information from third parties

We receive information about you from third parties and public sources to help us find potential customers. Information shared about you may include, for example, first and last name, email address, job title, and company name.

Information we collect automatically

Information about you may be collected automatically in the following ways:

For analytics – we use analytic tools, such as Google Analytics, to collect information about your web browser, network and device, as well as web pages you visited before coming to this website, and your IP address. This information may also include details about your use of this website, including clicks, internal links, pages visited, scrolling, searches, and timestamps.

From cookies and other tracking technologies – we collect cookies from your web browser when you navigate through our website. Cookies make interactions with our website easier and faster for you. For more information about how we use cookies and to learn how to manage cookies, please see our Cookie Notice.

Our website also includes social media sharing buttons and links to enable you to share our content through your preferred social media site or by email direct from one of our web pages. These features may collect your IP address and the page you are visiting on our website and may set a cookie on your device.

When you use one of these buttons or links, you are sharing information to another website or service (such as Twitter or Facebook) and this privacy notice will no longer apply. Please read the privacy notices provided by the particular social media website you are sharing through before posting any personal data using these links.

When providing services to you, we may use your personal data for the following purposes and on the following lawful bases:

PurposeLawful Basis for Processing
Responding to correspondence from you.It is in our legitimate interest to respond to enquiries made via our website, by email, through our social channels or any other means.  
Sending you information such as product or service information which may be of interest.  If you are an existing customer or have expressed an interest in our products or services, we will rely on legitimate interests to contact you for marketing purposes. You may object to the processing for this purpose by emailing If we have captured your consent for the purposes of marketing, that consent may be withdrawn at any time by emailing
Provision of our servicesProcessing is necessary for performance of the contract between us.
Business management, forecasting and statistical purposesIt is our legitimate interest to identify areas for managing current business relationships, develop new products and services, and for managing our business.
Maintenance of security and ensuring the health and safety of employees and on-site visitors.We have a legitimate interest in maintaining secure, safe premises for employees and on-site visitors and to protect company property.
Improving our websites and the overall website visitor and user experienceIt is our legitimate interest to allow analytics and search engine providers to help improve and optimize our websites.
Improving our websites and the overall website visitor and user experience We use cookies on our websites with your consent.

Where personal data is processed because it is necessary for the performance of an agreement to which you are a party, we will be unable to provide our services without the required information.

Sharing your data

Terminal may share your personal data with entities within our group, including those in countries outside the USA, such the UK and European Economic Area (the EU member states plus Norway, Iceland and Liechtenstein) (“EEA”).

We will also share your personal data with trusted third parties who provide us with services relevant to our provision of services to you. This includes our professional advisers, IT service providers, cloud software provider, and other suppliers and sub-contractors.

All such third parties are required to take appropriate security measures to protect your personal data in line with our policies. We do not allow our third-party service providers to use your personal data for their own purposes. We only permit them to process your personal data for specified purposes and in accordance with our instructions. Our service providers may process your personal data outside the USA, UK and EEA.

Where we transfer the personal data of UK or EU citizens to countries outside the UK or EEA, we will only do so where the country we are transferring to is recognised by the UK or the European Commission as providing adequate data protection standards, or other appropriate safeguards are in place to ensure protection of your personal data. Appropriate safeguards include the UK International Data Transfer Agreement (“IDTA”) or the EU Standard Contractual Clauses (“SCCs”) with supplementary measures (where appropriate).

It is possible that we may be required to share your data to comply with applicable laws or with valid legal processes, such as in response to a court order or with government or law enforcement agencies.

How long we keep your data

We will retain your personal data for as long as is necessary to provide you with our services and for a reasonable period thereafter to enable us to meet our contractual and legal obligations and to deal with complaints and claims.

For more information on our specific retention periods for your personal data, please contact us at

At the end of the retention period, your personal data will be securely deleted or anonymised, for example by aggregation with other data, so that it can be used in a non-identifiable way for statistical analysis and business planning.

How we protect your data

We implement appropriate technical and organisational measures to protect the personal data we process from unauthorised disclosure, use, alteration or destruction.  These measures include internal policies, training, using cryptography where appropriate and implementing least privilege access control.

Your rights and options

You have the following rights in respect of your personal data:

  • You have the right of access to your personal data and can request copies of it and information about our processing of it.
  • If the personal data we hold about you in incorrect or incomplete, you can ask us to rectify or add to it.
  • Where we are using your personal data with your consent, you can withdraw your consent at any time.
  • Where we are using your personal because it is in our legitimate interests to do so, you can object to us using it this way.
  • Where we are using your personal data for direct marketing, including profiling for direct marketing purposes, you can object to us doing so.
  • You can ask us to restrict the use of your personal data if:
    • It is not accurate.
    • It has been used unlawfully but you do not want us to delete it.
    • We do not need it any-more, but you want us to keep it for use in legal claims; or
    • if you have already asked us to stop using your data but you are waiting to receive confirmation from us as to whether we can comply with your request.
  • In some circumstances you can compel us to erase your personal data and request a machine-readable copy of your personal data to transfer to another service provider.
  • You have the right not to be subject to a decision based solely on automated processing (including profiling) that produces legal effects concerning you or similarly significantly affects you.

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request for access is clearly unfounded or excessive. Alternatively, we may refuse to comply with the request in such circumstances.

If you wish to exercise your rights, please contact us at

You also have the right to lodge a complaint with the relevant supervisory authority, via their respective websites.

Contact us

If you have any questions regarding this privacy notice or wish to exercise any of your data protection rights, please email us at

Changes to this privacy notice

We may update this notice (and any supplemental privacy notice), from time to time as shown at the top of the document. We will notify of the changes where required by applicable law to do so.

You can be provided with previous versions of this notice by emailing